Maitri Gohil

Research Assistant

IIM Ahmedabad | ADCLOD Centre | Prof. Neharika Vohra

Currently driving two parallel streams of work at ADCLOD, both circling the same question: how organisations actually change when the ground shifts under them.

Project 1 — Organisational Transformation in the Generative AI Era

• Leading a qualitative, multi-case process study examining how organisations transform as generative AI becomes embedded in everyday work — spanning 6 dimensions: work practices, routines, leadership, knowledge management, governance, and human-AI collaboration
• Building the study's theoretical foundations on Gioia methodology, drawing on Raisch & Krakowski, Feldman & Pentland's routines-as-practice framework, and Orlikowski's technology-in-practice perspective
• Designing a research protocol targeting 8–10 organisations and 50–80 semi-structured interviews across knowledge-intensive sectors

Project 2 — Social Impact Leadership & Entrepreneurship

• Producing ADCLOD's Podcast Series with Social Impact Founders — leading transcript development, editorial formatting, and content strategy for 12+ episodes with leaders including Aditya Natraj (Piramal Foundation), Saroj Mahapatra (PRADAN), Rukmini Banerji (Pratham), Harish Hande, and others
• Independently designed and developed the series' dedicated website, adclodsocialimpact.com, now live and hosting the project's full body of work, in addition to maintaining distribution on Apple Podcasts and Spotify
• Translating long-form founder conversations into structured, publishable content that captures how social enterprises lead and scale change

Research Intern

IIM Indore | Prof. Swapnil Garg

• Investigated the epistemological limits of AI through Michael Polanyi's theory of tacit knowledge, focusing on qualitative interpretive analysis
• Designed and executed a rigorous qualitative coding framework using NVivo and Gioia methodology to systematically analyze philosophical texts
• Identified and categorized 40+ conceptual constructs related to tacit knowing, personal knowledge, and AI's cognitive boundaries
• Conducted iterative coding cycles (first-order codes, second-order themes, aggregate dimensions) to develop a comprehensive theoretical framework
• Co-authored two research manuscripts examining the philosophical foundations of AI limitations and their implications for knowledge representation
• Synthesized insights from philosophy of mind, cognitive science, and AI research to build interdisciplinary arguments

Founding Team Member & Tech Head

BPlan (bplan.info) — CFA Exam Preparation Platform

• Joined as a founding team member of BPlan, an ed-tech platform for CFA exam preparation, owning product and technology end-to-end
• Led the product from the ground up — scoping the roadmap, building study materials and premium content, and shipping the full platform to production
• Served as Tech Head: built and deployed the site with a staging-to-production workflow, custom domain, SEO, and analytics infrastructure
• Drove platform revenue growth from launch, driven entirely by product decisions and content built specifically for finance students

Research Intern

GIFT City (IFSC Department)

• Conducted an in-depth research study on 50+ FinTech entities operating within India's first International Financial Services Centre (IFSC) at GIFT City
• Designed and executed primary research methodology, conducting structured interviews with stakeholders including PwC, EY, Bank of America, and multiple FinTech entities
• Synthesized findings into a comprehensive research report analyzing regulatory frameworks, operational models, and innovation patterns in the IFSC ecosystem
• Collaborated with the technology team to design and implement a Visitor Management System for the Special Economic Zone (SEZ), reducing average wait times by over 60%

Incubation Support

KIIF (Karnavati University Incubation and Innovation Foundation)

• Contributed to the preparation of 10+ investor pitching decks for early-stage startups across diverse sectors
• Led coordination and documentation efforts for startup incorporation filings and regulatory compliance
• Designed creative strategies for workshops and seminars to foster entrepreneurial culture across the centre
• Mentored founders on pitch refinement, business model validation, and go-to-market strategies

Web Developer

UIT Portal Development

• Was part of a team of 4 developers to build the university's comprehensive student management portal
• Designed and implemented full-stack solutions for student data management, course registration, and academic tracking